Electricity deregulation involves the unbundling of functions traditionally served only by regulated utilities. Historically, utilities owned and/or controlled the generation, transmission and distribution of electricity. However, customers in deregulated energy markets are now able to choose their own electricity supplier. The transmission and distribution functions are still regulated and as such will still be controlled by the local utility. Electricity deregulation enables you to shop for the optimal electricity product, whether based on low price, price certainty or other factors important to your business.